Blogging and blog outreach services are two of the most important aspects of digital marketing today, given the necessity of churning high-quality content for a brand. In the last two years, we have all seen rapid growth in the demand for captivating blog outreach strategies and professionals owing to digital transformation. Wouldn’t it be interesting to check out what the metrics look like? We have listed powerful statics below so that the marketers, bloggers, and business owners can learn what’s working the best today!
Bloggers growth statistics:
Marketers that give blogging active precedence are 13x more likely to gain a positive ROI based on their work. Today, there exist 1.7+ billion websites globally, out of which over 500 million belong to blogs. Exacting an accurate figure is dicey since there are many elements that need to be accounted for, including the number of inactive accounts. However, this statistic goes to show how much content is available on the internet, making the need for SEO-driven content imperative to achieve market success.
Most businesses are leaning toward outsourcing
Outsourcing SEO and link building service have become the status quo today for many reasons. Businesses that blog experience twice as much email traffic as businesses that don’t; 64% of B2B marketers outsource blog copywriting. From cost savings to their expertise in the subject matter, 88% of the brands outsourcing these services state they need help in content creation the most. In the last year, we’ve observed 93% surge in blogs employing promotional methods to drive visitor traffic to their content, including paid advertisements.
Marketing Insights
Some of our favourite highlights when it comes to content marketing and B2B statistics are:
The marketing automation tools industry is expected to clock approximately $25.1 billion a year by 2023. 60% of marketers agree that a systemic personalization strategy is an active part of their operations. This has been helpful since 57% of them gained customers particularly due to blogging. While 53% of marketers claim that blogger outreach is their area of focus in content marketing priority. And finally, here is the reason why B2B businesses are so invested in blogging: B2B marketers with blogs receive 67% more leads than businesses that don’t.
Blogger Outreach is a booming industry
72% of digital marketers find content creation to be the most efficient SEO tactic. Companies who blog get 97% more links to their websites. Websites that also have a blog are shown to have 434% more indexed pages. If there is anything to learn from this staggering rate of earnings, we can see the power of content and how the market is willing to pay for effective promotions.
There are millions of monthly blogs being published on WordPress
If you’re curious to know about how many blogs there are floating around the internet, take a look at this statistic: WordPress publishes more than 70 million new blogs every month! They also state that these blogs clock about 409 million views per month.
Wrapping Up:
The reason blogger outreach strategies have become popular can be owed to the demand for informational content that billions are actively searching for.
Leave a Reply